14 March 2006

Beyond Good and Evil

Come on. 2.0 is about the firm being unbundled. It is deeply anti “corporate” in it’s essence. Yesterday’s bureauracy is fast disappearing because 2.0 models are far more efficient (outsourcing, Innocentive, NineSigma, etc). Isn’t the point for marketers to help firms adjust to a world where they can’t exert total control the conversation anymore (a la Fox News/CNN/etc)?

(again) Umair Haque