Info Cloud: the casual web. the background web. in technological terms: unobtrusive, multitasking, low attention channels … this will definitely increase in the near future. and mainly, at present, in psychological terms: a vague kind of attention, like being at a party and just getting lost in the murmur of many conversations/discussions. downstream: feeds again, but lite feeds so to speak, building a “background” experience. not initiated by “subscriptions” but nurtured by tagging, folksonomies and the like. the upstream side would be one’s own tagging as well as the tracks and paths left behind. very loosely coupled links and textures.

(the 3rd sphere of mediatope: 3 spheres of the micro-web …)